Green Ganapathi

Every year we celebrate Ganesha Chaturthi and I make it a point to make my own Ganesha idol. The main reason being that I love creating it. I believe that it is a service to God when I put my skills and effort to craft the idol. It gives me great pleasure to create the idol and worship it on Ganesha Chaturthi.

I mostly use clay to model the idol, and since I don't bake the model, I paint it with a water based paint. My philosophy has always been to use the materials available in nature, and around us. I say that I mostly use clay because I use other materials (paper, cardboard, wire) to provide the skeleton to the model and hold it together. This is especially true for the four hands as well as the trunk.

The Hindu scriptures say that Goddess Parvathi created Ganesha out of the dirt (saffron paste) off her body. In order to follow a similar route, some say that we should only create the idol out of clay (earth, sand, dirt, etc.). I have always used clay to create my idols. I love the texture and pliable nature of clay. I love working with clay.

And, at the time of immersion, it is fitting that we give back to nature, what came from nature. Clay lets me accomplish this.

Nowadays, people have started using all kinds of materials to create the Ganesha idol. The most common one being plaster-of-paris. First, plaster-of-paris is not a naturally occurring material. Second, plaster-of-paris does not disintegrate easily when immersed in water. Plaster-of-paris is not a nature friendly material. To top it, most manufacturers use oil or latex based paints to obtain a glossy look. Even these are not environment friendly, and are known to harm fish and other marine life.

Since the practice is always to immerse the idol back into water after the pooja, why not make the idol out of the materials we find in riverbeds or lakes: Clay.

Always buy or create idols made of clay, and water based natural paints. Let lord Ganesha help keep this planet green.

OM Sri Ganeshaya Namaha.

Child labor?

Last week, while strolling on a street in Waikiki, I saw several street performers entertaining passers by. Here is a rough estimate of number of onlookers flocking around the performers, at the time I was there:

Caricature artist - 0

Basketball man (guy performing basketball tricks) - 25

Charcoal portrait artist - 8

Golden statue dude (guy posing as a golden statue) - 10

Ukulele player - 0

Karaoke girl (girl singing pop songs on a karaoke machine) - 18

Guitar player - 0

At first glance, everything seems in balance. Not a lot of general public cares for a guy playing the ukulele or shredding the guitar on the streets. These need very specific audience. Same goes true for the caricature artist.

The charcoal dude was doing an awesome job, and hence people were flocking to watch him work (many were waiting their turn). The basketball man was attracting a huge crowd by yapping a lot (and doing a few real cool tricks).

What struck me was the fact that people were watching a young girl (maybe 8-10 yrs old) singing while her parents were sitting around and collecting money (pic above). This, for me, is child labor. We talk a lot about what happens in China and other countries, and here we were, encouraging a little girl (and her parents) to sing for us. The girl should have been playing with her friends in the beach on that pleasant evening. Instead, she was 'working' for her parents. What a pity.

BTW, I just took a few pics and walked away as soon as possible. I, for one, did not want to encourage this.

Pluralistic ignorance

I was walking towards the baggage claim area in the Orange county airport during one of my business trips. People from my flight were walking towards the baggage claim area, while others were rushing towards the terminals to catch their flights. I saw a woman, a few paces ahead of me, unknowingly drop her boarding pass. She was rushing towards her terminal, just like everyone else. There must have been about 5-6 people between me and the woman. I assume most of them saw what happened, but no one bothered to do anything. I, too, passed the boarding pass on the floor, and for some reason it flashed that something was wrong. I stopped to pick up the pass, and ran back and gave it to her.

On the way out, I was thinking about what happened. I knew that something was wrong in the whole scene, but could not put my finger on it. Until, I read about the pluralistic ignorance at the Media Studies. This article explained exactly what happened in the airport the other day.

We see such acts daily. During a project meeting, you see that some things need to be taken care of, and mention it. Everyone nods in agreement, but nothing is done. Why? Everybody in the room thought that the other person would pick up the ball. That is why we need to assign specific action items to individuals.

I specifically remember of seeing a video as a child about what to do in case of an emergency. Imagine an accident scene and a man is lying unconscious on the road. On lookers surround the accident scene. You see that the man needs medical attention and scream "Somebody call 911" or "Can someone get a fresh towel?". Guess what happens? Nothing. Same reason. Everybody is assuming that the other person is going to respond. So, the video specifically suggests that in these situations, you should point at a random person (an adult) and scream orders. "You, call 911 immediately". That will get things done since there is no plurality. Orders are aimed at an individual, and everyone is watching how you react. So, you better react and get things done.

The Brand Gap by Marty Neumeier

A great book on the wonderful world of branding. It is a small book which makes it a quick read. He presents the topic in a innovative way that makes it a pleasure to read. In fact, Marty has created a brand for himself (branded himself) with the signature of the book. His style (typography, layout, images, etc.) is unique and very visual.

I was recently involved in a project of creating a logo for a company. We were trying to put reason behind the logo, and were treating the logo as the brand. First of all, this book demystifies the logo. "A brand is not a logo or a corporate identity system or a product. A brand is not what you say it is. A brand is what they say it is". Wow, how true it is. Nobody describes the logo or explains the reasoning behind their branding. It is how the audience perceives it.

He also says that in order to differentiate yourself (or your company), you should answer these three questions:
who are you?
what do you do?
why does it matter?
The last question is where most people stumble. This is a powerful concept which applies to both companies as well as individuals. Why does it matter? Why should I care? This aims at contribution. This reminds me of Guy Kawasaki's idea of answering the little man. Whenever you are about to do something or write something, imagine that there is a little guy on your shoulder who asks "so, what?". If you cannot answer him, then you are not contributing.

Here are some of the quotes and snippets from this book:
Brands should be charismatic and stand for what people want, be it joy, happiness, success, love, comfort,..

It takes a village to build a brand. Branding cannot be done in isolation. Everyone in the company should work towards creating a brand.

Innovation is what gives brands traction in the marketplace. Innovation needs creativity. Infuse and encourage creativity in organizations.

The 7 criteria for a good name:
1. Distinctiveness
2. Brevity
3. Appropriateness
4. Easy spelling and pronunciation
5. Likability
6. Extendability
7. Protectability

Logos are dead. Long live icons and avatars.If it's not innovative, it is not magic.

Avoid these three barriers to achieve full potential in web design:Technophobia, turfismo and featuritis

Focus groups were invented to FOCUS the research, not to BE the research.

Your business is not an entity. It is a living organism. So is your brand. Treat it so. Alignment is the basis of a living brand.

What is your passion?

Did you know that people age faster in their retired life?
Did you know that people develop all kinds of (imaginary or not) ailments as soon as they retire?

Research has shown that the main reason for all this is the lack of purpose in life. Once a person retires and stops working, he looses a reason to get up in the morning, and go get something done. The other reason is boredom and depression. That is one of the reasons retirees look for part-time work in their retirement.

Without passion for something in life, it is hard to make a retired living.

What is retirement?

Earlier, people considered retirement once they reached a particular age. Retirement is considered once you have financial freedom. What we need to realize is that retirement can be boring and frustrating, if it is not properly thought out.

What would you do if you had financial freedom?

If you answer that question with something that you are not doing now, you are up for a boring retired life.

Who are you?

When you are asked who you are, you reply that you are a doctor or a professor or ... So, your profession defines you, especially for professional people. In a society where your profession defines you, it is hard to be retired. It is hard to lose one's identity.

When anyone asks one of my friends what he does, his answer is "I am a musician". "And, I just do database administration at ABC Corp just to pay my bills". That is an interesting way of putting things. Of course, it would have been a lot better if his passion could pay the bills too.

Without a passion, it is hard to pass time. If you are passionate about something, what keeps you from doing it now? Why are you waiting to be "retired" to do something that you love?

Pick your passion today, and start practicing retirement!